Is it a profession to be an influencer? The big debate, right? Influential people, better known as influencers, already form a community of over 20 million worldwide. A figure that keeps growing, since more and more young people want to become what their idols have become. Do you want to know how to be an influencer? Stay, because we give you all the tips.
Tips to be an influence
But is it a world in which we all have a place? Who decides who is to influence and who is not? How do I start? Why do my videos not have any repercussions and instead others that do the same thing do? Trends, knowing people and liking them, are some of the minimum requirements to be accepted within the influence community. In short, the popularity that each of us has in the circle in which we move will be the key to become influencers and not die in the process.
However, it’s not enough to just post a video doing four “stupid things” on Youtube or publish a photo “posing”, if we want to get followers, fans and everything that goes with it, it’s important to offer something to the rest of the users. For example, Chiara Ferragni opened a fashion blog in 2009 and today she has her own collection of jewelry and shoes, as well as being on the cover of Vogue and other brands and has 12.7 million followers. Another case is that of Dulceida, Aida Domenech, in 2009 she decided to create a blog as a fashion aficionado, today she has her own brand and fashion and music event, she has participated in television programs and has 2.3 million followers.
Are you ready to join the community of influencers? Get it with the following tips!
1# Important to set a target
Before starting this adventure we must be clear about a few things, it is not worth starting to publish content in a crazy way, but it is important to have a strategy to follow. Having clear what our objectives are and where we want to go is fundamental, but it is also important to know what our style is, what we are good at and what we want to show the world.
Knowing what our strong point is and what we are good at will definitely help to differentiate us from the rest. There are millions of people who know how to sing, who play video games, who always dress in the latest fashions… so it is important to find what differentiates us from them. Remember, seeing the same thing always ends up boring people.
It is important to have a defined style and thematic so that our users can identify with us, and in this way, get a better interaction in the publications.
2# Be authentic
The personal brand is fundamental to become an Influencer. As we have explained in previous points, there are many people in the world who can sing, who are passionate about fashion or who are 100% experts in videogames. This is why we must avoid imitations of other influencers, as this can affect our credibility and authenticity.
Therefore, it is of extreme importance to be yourself, to have your own style, and to try to get the most potential out of it. Only in this way will we succeed in obtaining our objectives.
3# High-quality content
The quality of the content plays a crucial factor. Making publications with fuzzy images, with bad light or that are not nice to look at, undoubtedly will be one of the main impediments when it comes to getting our goals. It is essential that the content looks clear, has a good composition and the right light. With smartphones, it is very easy to take good pictures without being a professional photographer.
It is also recommended that publications are supported by a text. This should be short, direct, and with a hook. And most importantly, very, very important, no grammatical mistakes! These recommendations apply to all publications, whatever their format. Using geolocation can influence visibility.
Using Instagram Stories and 24-hour live shows can be a good way to get new and loyal fans, as long as they are fun, original, and friendly. As for the videos, they don’t have to be recorded with a professional camera and be perfect, but it will be necessary to have an original story and to put it in a funny way.
4# Having “quality” followers
What are quality followers? There are many platforms to get followers, but this system is not very recommended, because they end up becoming just a number on our account, and they don’t give us anything.
Quality followers are those who interact with us and give us great engagement. It is not enough to open an account in Instagram and publish photos, but the important thing is to get likes, comments and a lot of noise to keep growing.
5# Using hashtags and tags
Using Hashtags, always in moderation, is a good way to increase the visibility of our publications, since the contents are ordered and can be easily found. But it’s not enough to put hashtags on just any word, but depending on the thematic we’re talking about, it will be convenient to look at the hashtags with more popularity.
The use of tags is also recommended, as they make the photos appear in the images of the brand we have tagged. This way, your followers will see us in the “tagged photos” section.
Types of Influencers
Actually, there are different types of Influencers, each one has its own style, a different thematic and diverse ways to get to a specific target. Below are some of the most common types of influencers.
These types of influencers are those who are dedicated to promoting a healthy lifestyle. They make society aware of the importance of a balanced diet and exercise.
Collaborative influencers are those who join with other influencers to work together, to make a commercial, a video or an event, in this way, they increase their engagement.
The one with style
The influential dedicated to fashion have become icons thanks to their own personality and style beyond the brands.
Video games collect a very characteristic and loyal audience. They are dedicated to posting their videos showing new video games that have come out on the market or teaching tricks and techniques.
We already find many influential people dedicated to the gastronomic sector and that through videos and images give the key to make easy and fast recipes, without wasting much time in the kitchen, something that sometimes we need it.
These are influencers who have made travel a profession and tell their stories while getting to know different countries. Thanks to their tips and knowledge, they give the keys to travel to incredible places.
In recent times it has become very trendy to show the world what it really means to be a mother. Big family, pregnancy period, balancing work, and family life… are some of the tips given by influence mothers.
According to a number of industry sources, the salaries of influencers are distributed according to the following:
In the case of posting a message on Twitter or Facebook, they could get paid $80 to $100 for having 10,000 fans/impressions. 300 dollars for 50,000 fans and up to 3,000 for half a million.
In the case of Instagram, prices range from $120 to $150 per photo for 10,000 fans, $500 for 50,000 impressions and $2,500 and up for more then half a million followers.
But without a doubt, the best paid are the influencers who work on platforms like Youtube. Each video is paid between 150-300 dollars for 10,000 followers and 10,000 dollars for half a million followers.
As you can see being an influencer is not so easy and it involves having innate skills but also developing other types of competences. Dedication and perseverance are undoubtedly the keys to success.